At Robbie Brown, our tag line is, “clothing for men up to 5ive ei8ht”. We thought it was more unique than, clothing for men up to 5’8”, and thought, clothing for men 5’8” and under, was too negative.
We didn’t want to use the word “short”, as for some reason men don’t like to say “I’m short”, and don’t like to be called, short.
As a matter of fact, most shorter men always add an inch or so on to their height!
One thing that we do know is that shorter men like to dress well, and that fit is very important to them. This is why we opened a concept clothing store for the “shorter” guy.
One of the challenges we had with our website, was finding the right search words (as you know SEO is very important). We thought shorter men would do searches that were more specific to their needs, like where can I buy a 31” or 32” sleeve length, or where can I find size 48 short, or where can I buy a suit in size 34 extra short.
Even though shorter men don’t like using the word short, when it comes to searching on the web for clothes that fit, the word “short” is used the most in their searches.
I think that other Short Stores in the United States, like Jimmy Au’s (California) and Peter Manning (Brooklyn), like ROBBIE BROWN (Toronto), find this to be true.
Some of the most popular words and phrases used in searches were: clothing for short men; clothing for the shorter man; suits for the shorter guy; stores for a short man; short man stores; shirts and clothing for shorter men …
So although we didn’t want to use the word “short” we had to, or you wouldn’t be able to find us!.
For internet searches, rather than say, ROBIE BROWN is the best Short Man store for short men, we would have liked to be able to say, ROBBIE BROWN, IS THE BEST CLOTHING AND FASHION STORE, FOR MEN UP TO 5IVE EI8HT.